Our Team
Providing Australian eCommerce businesses with an expanded suite of services, including bookkeeping, accounting, vCFO, and tax
Cloudcounting merges with Bean Ninjas
We started CloudCounting to provide specialized accounting for eCommerce businesses.
Most general accountants are completely out of their depth. They are not able to support their clients with questions about this specialized area, particularly with how the data syncs between the shopping cart, inventory system and accounting system.
At CloudCounting, we believe in the ‘single source of truth.’ We integrate Shopify with Xero. We use Xero for all accounting and bookkeeping, including BAS, chart of accounts, and financial year-end reporting. There is no need to transfer data to other ledgers.
As a remote-first team, we communicate with our clients using Zoom and Loom. However, we have offices based in Australia, USA, and UK to support compliance regulations associated with your overseas sales.
Our “Why”
You know the famous saying … It’s not the what, it’s the WHY …
CloudCounting was established because we have found time and time again that “traditional” accountants were not servicing eCommerce properly.
We have taken on eCommerce clients that had no inventory on their balance sheet (when they were selling physical product), were not accounting for supplier deposits correctly, and had hundreds of unreconciled syncs from their shopping cart.
In the eCommerce space, many accountants are completely out of their depth. They are not able to support their clients with questions about this specialized area, particularly with how the data syncs between the shopping cart, inventory system and accounting system.
We believe in the ‘single source of truth’. We integrate Shopify with Xero. We use Xero for day to day accounting, we use Xero for BAS lodgement and we use Xero for year end and financial statement preparation. There is no need to transfer data to other ledgers. We also use Xero to run our practice management system.
We communicate with our clients using automated tools such as Zoom and Loom. Clients love that they have recorded videos with training instructions that they can refer to.
Meet the CloudCounting Team
Tracey Newman
Founder
Tracey is the founder of CloudCounting, and there was never a more passionate advocate for working in the Cloud.
Tracey is fluent in two languages – English and eCommerce.
Tracey is a Registered Tax Agent, Chartered Accountant, and a Certified Xero Consultant.
Tracey is a self confessed technology nerd. She is at her happiest in front of a computer and is always trying out new gadgets.
Tracey has worked in Big 4 accounting firms, and now specializes in putting time back in the day for small to medium business.
Tracey has over twenty years experience working with clients implementing and advising on accounting systems. She is passionate about helping you find the right eCommerce tech stack.
Email: tracey@cloudcounting.com.au
Allison Armstrong
Taxation Manager
Allison manages our tax practice.
Allison is a Chartered Accountant and Registered Tax Agent who works to ensure that our client’s tax returns and financial statements are prepared accurately and on time and is available for any of the varied taxation queries that our clients may have.
Allison has over fifteen years experience providing tax advice. She has extensive experience with Xero. She has been involved in completing work for Individuals, Partnerships, Trusts, Companies and Superannuation Funds. She enjoys the diversity of public practice, and being able to assist clients achieve their goals, whilst also saving them taxation along the way where possible.
Allison is a mum to a very active little boy and a newborn baby girl.
Email: allison@cloudcounting.com.au
Kerrie Heinemann
Senior Bookkeeper
Kerrie is our senior Xero bookkeeper and has learned the program inside out. She works with Xero and eCommerce systems every day and she knows these systems inside out!
Kerrie is always on hand to help our clients with any Xero questions.
Kerrie has worked extensively with eCommerce tools such as Shopify, A2x, and inventory. She understands the complexity of foreign exchange and dealing with overseas suppliers and customers.
Kerrie uses many add on solutions on a daily basis including Receipt Bank, and would love to show you how these solutions could save time in your business.
Kerrie is the mum to two children and speaks fluent Japanese.
Email: kerrie@cloudcounting.com.au
Anne Grindrod-Canalese
Practice Manager
Anne joined us in September 2019 as our Practice Manager and learning the language of eCommerce has become a fascination – she has been on a sharp learning curve ever since.
Anne looks after the staff so she is all about the people of the practice, including our clients.
Anne has an amazing variety of experience. She finished university in 1992 and started working in the banking industry until leaving it all to raise a family.
She has worked closely with her kids’ school community which includes to convening the school tuckshop for four years and managing the school fete for three years! She LOVES community.
Anne is the Mum to three children.
Email: anne@cloudcounting.com.au
Vanessa Cruz
Taxation Accountant
Vanessa joined the CloudCounting team in January 2019 as a Junior accountant tasked to bookkeeping and BAS jobs.
She has since been promoted to Tax Accountant.
Prior to joining CloudCounting, she has seven years of experience in the Business Outsourcing industry specializing in Accounts Receivable Management.
During her spare time, she loves to travel and has been to some Asian countries and local destinations in the Philippines. On September 2019, CloudCounting flew her to Australia to meet the rest of the team. This was her first time to travel outside of Asia and first time seeing lovely Koalas and Kangaroos!
Email: vanessa@cloudcounting.com.au
JL Patawaran
Client Specialist
JL joined the CloudCounting family in November 2019.
He’s a certified bookkeeper since 2015 with the Member of Institute of Certified Bookkeepers.
He ventured out of the country at an early age of 21 to work with a dairy company in UAE.
He’s a pet owner of two cats and likes to watch anime and play computer games such as Dota.
He loves his family and still lives with his parents – but that’s pretty normal with Filipinos.
JL is an active guy in his college days! He was the lead of “Earth Days” event, officer-in-charge for sports particularly in Volleyball, and a communications officer of student council.
Flew around the Philippines because of Junior Philippines Institute of Accountants’ (JPIA) extra-curricular activities, a known accounting school organization in the country.
When he gets excited and curious about something especially SAAS technology – he’ll definitely jump into learning it.
JL’s motto in life is “You live to learn, and you learn to live”. For him, learning never stops!
Email: jl@cloudcounting.com.au
Harvey Nunag
Client Specialist
Harvey joined us in May 2020 to work with one of our largest clients based in New Zealand. He is a graduate of Business Administration major in Business Management.
He is eager to learn new things that will help him increase his knowledge and skills in business and accounting.
Harvey is an active member of the ‘Federation of Youth Leaders’ in his city in the Philippines from 2018, and he’s currently the Youth Chairman in his district.
Email: harvey@zenithlabsmail.com
Meet the Bean Ninjas Team
Ready to work with an experienced team of eCommerce accountants?